App Marketing and ASO Agencies

App Marketing and ASO (App Store Optimization) agencies help apps stand out in crowded marketplaces like the Apple App Store and Google Play. By combining data-driven marketing strategies with ASO techniques, these agencies boost visibility, drive high-quality downloads, and improve app rankings. From keyword research and app store listing optimization to paid user acquisition and…

Carl Hill

September 26, 2025

19 min read 19 min

From keyword research and app store listing optimization to paid user acquisition and retention campaigns, they ensure your app reaches the right audience and sustains growth. Partnering with an expert ASO and app marketing agency gives businesses a competitive edge, higher conversion rates, and long-term success in the fast-evolving mobile landscape.

Best 20 App Marketing & ASO Agencies

Looking for the best App Marketing & ASO agencies to grow your app installs, reviews, and revenue? We’ve done the research to bring you a curated list of the top 20 agencies and companies that specialize in driving mobile app growth. These expert teams use proven strategies like App Store Optimization (ASO), user acquisition, app monetization, and review management to help apps scale in competitive markets. Whether you’re a startup or an established brand, partnering with the right agency can maximize visibility, boost downloads, and deliver long-term app success.

1. The ASO Project

Website: www.theasoproject.com

Best for: Full-service App Store Optimization and app growth strategies.
Avg. Hourly Rate: Not publicly disclosed.
Services: Keyword optimization, app metadata, creative asset optimization, localization, Apple Search Ads management, conversion rate optimization.
Technologies: Proprietary ASO Dashboard, Reviews Manager, Looker connectors, and custom automation tools.
Founded in: 2014
No. of employees: 1–10
Headquarters: Wheaton, Illinois, USA
Top Clients: Confidential; includes startups and established app publishers.
Just Create App Rating: 9.2

The ASO Project is a specialized agency fully dedicated to App Store Optimization. Since its founding in 2014, the company has focused on helping mobile apps increase visibility, improve conversion rates, and achieve sustainable growth. Leveraging proprietary ASO tools and a data-driven approach, The ASO Project assists brands with keyword targeting, localization, user reviews, and app store creative optimization.

Their team combines years of digital marketing expertise with app-specific knowledge, making them one of the most reliable ASO-first agencies in the U.S. By managing both organic and paid growth strategies, The ASO Project ensures that apps not only rank higher but also attract quality users across multiple markets.

2. Storemaven

Website: www.storemaven.com

Best for: A/B testing and optimizing app store product pages for higher conversion rates.
Avg. Hourly Rate: Not publicly disclosed.
Services: App store A/B testing, product page optimization, creative strategy, data-driven user acquisition insights, and mobile growth consulting.
Technologies: Proprietary Storemaven testing platform, analytics tools, predictive modeling, and behavioral data analysis.
Founded in: 2014
No. of employees: 51–200
Headquarters: Tel Aviv, Israel, with U.S. operations in San Francisco, California.
Top Clients: Zynga, Uber, Warner Brothers, Kabam, and other global app publishers.
Just Create App Rating: 9.4

Storemaven is a leader in app store testing and conversion optimization, trusted by some of the world’s most recognized app publishers. Since its launch in 2014, the company has pioneered the practice of A/B testing on app store product pages, helping clients understand user behavior and optimize every visual and message for maximum installs. With a data-driven methodology, Storemaven provides actionable insights that reduce user acquisition costs and improve lifetime value.

Their advanced experimentation platform allows developers to test icons, screenshots, videos, and messaging before launch, ensuring the most effective version is live. Storemaven’s expertise in user behavior and creative optimization has made it a go-to partner for scaling apps globally.

3. Gummicube

Website: www.gummicube.com

Best for: Enterprise-level App Store Optimization and mobile marketing.
Avg. Hourly Rate: Not publicly disclosed.
Services: ASO strategy, mobile marketing consulting, paid user acquisition, creative asset optimization, A/B testing, app performance analytics.
Technologies: DATACUBE (proprietary ASO platform), Splitcube for testing, advanced keyword intelligence systems.
Founded in: 2010
No. of employees: 51–200
Headquarters: San Jose, California, USA
Top Clients: Microsoft, LinkedIn, Sega, McAfee, NBCUniversal.
Just Create App Rating: 9.6

Gummicube is one of the most established names in App Store Optimization, recognized for introducing a data-first approach to mobile app marketing. Founded in 2010 in Silicon Valley, the agency built its reputation by developing proprietary technologies that provide unmatched insight into real mobile search data. Its flagship platform, DATACUBE, empowers brands to discover the right keywords, optimize creatives, and improve conversion rates. Over the years, Gummicube has guided Fortune 500 companies and startups alike, ensuring sustained organic growth and high visibility in app stores. With a holistic approach that blends ASO, paid acquisition, and testing, Gummicube continues to set benchmarks for mobile marketing excellence.

4. SplitMetrics

Website: www.splitmetrics.com

Best for: App store A/B testing, mobile growth automation, and Apple Search Ads optimization.
Avg. Hourly Rate: Not publicly disclosed.
Services: Product page experiments, creative testing, app launch support, Apple Search Ads management, mobile growth analytics.
Technologies: SplitMetrics Optimize (A/B testing platform), SplitMetrics Acquire (Apple Search Ads automation), advanced analytics dashboards.
Founded in: 2015
No. of employees: 51–200
Headquarters: San Francisco, California, USA (with additional offices in Europe).
Top Clients: Babbel, Skyscanner, Flo Health, Wargaming.
Just Create App Rating: 9.3

SplitMetrics is a fast-growing mobile growth company focused on data-driven experimentation and advertising optimization. Established in 2015, the agency provides solutions that allow app developers and marketers to test every creative element on their app store product pages, ensuring maximum conversion before launch.

With SplitMetrics Optimize, companies can run detailed A/B experiments, while SplitMetrics Acquire automates and scales Apple Search Ads campaigns. Their scientific approach to testing and campaign management helps clients reduce acquisition costs, improve installs, and drive long-term retention. Trusted by leading global brands, SplitMetrics has become a go-to growth partner for apps that want to blend creative excellence with analytics-driven decision-making.

5. App Radar

Website: www.appradar.com

Best for: ASO software combined with managed app marketing services.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, keyword tracking, competitor analysis, paid user acquisition, campaign management, reporting and analytics.
Technologies: App Radar platform for keyword research, tracking, and optimization; integration with Apple Search Ads and Google UAC.
Founded in: 2015
No. of employees: 51–200
Headquarters: Graz, Austria (with operations in the USA).
Top Clients: Kolibri Games, Wargaming, DEGIRO, ProCamera.
Just Create App Rating: 9.1

App Radar is a leading ASO and mobile marketing agency that merges powerful proprietary software with expert marketing services. Founded in 2015, the company offers a complete growth solution that helps app developers and marketers optimize their listings, track competitors, and manage paid campaigns. Its platform provides real-time insights into keyword performance and market trends, while its team of specialists ensures every aspect of ASO and advertising is strategically executed.

App Radar’s data-driven approach has made it a trusted partner for app publishers across gaming, finance, and lifestyle industries. By combining technology and expertise, the agency enables brands to achieve sustainable growth in the competitive app marketplace.

6. AppTweak

Website: www.apptweak.com

Best for: Data-driven App Store Optimization and app growth insights.
Avg. Hourly Rate: Not publicly disclosed.
Services: ASO keyword optimization, competitive analysis, app store performance tracking, paid user acquisition support, app growth consulting.
Technologies: Proprietary ASO Intelligence platform, keyword research tools, market intelligence dashboards, and Apple Search Ads integration.
Founded in: 2014
No. of employees: 51–200
Headquarters: Brussels, Belgium (with offices in San Francisco, Tokyo, Bangalore).
Top Clients: Amazon, Adobe, Ubisoft, Warner Bros.
Just Create App Rating: 9.5

AppTweak is widely regarded as one of the most advanced ASO intelligence providers, empowering apps with actionable insights and growth strategies. Since its launch in 2014, AppTweak has developed a proprietary platform that delivers comprehensive keyword research, competitor monitoring, and performance analytics.

The agency blends these tools with consulting services, enabling brands to refine their app visibility and boost conversion rates. With global offices and a strong presence in the U.S. market, AppTweak supports both startups and enterprise clients. Its data-first philosophy and continuous product innovation have made it a trusted partner for some of the world’s leading app publishers.

7. AppFollow

Website: www.appfollow.io

Best for: Reputation management, ASO, and app performance monitoring.
Avg. Hourly Rate: Not publicly disclosed.
Services: Review management, user sentiment analysis, keyword optimization, competitor benchmarking, app performance reporting, support integrations.
Technologies: Proprietary AppFollow platform, review management system, analytics dashboards, API integrations with Slack, Zendesk, and other tools.
Founded in: 2015
No. of employees: 51–200
Headquarters: Helsinki, Finland (with global offices including the USA).
Top Clients: Disney, HubSpot, Jam City, Discord.
Just Create App Rating: 9.0

AppFollow is a versatile ASO and app reputation management agency built around its powerful SaaS platform. Established in 2015, the company specializes in helping app publishers improve rankings, monitor competitor performance, and manage user reviews effectively. Its system integrates seamlessly with popular business tools like Slack and Zendesk, enabling teams to respond quickly to user feedback.

AppFollow’s approach ensures that apps not only gain visibility but also foster strong relationships with their users. Serving some of the biggest names in tech and gaming, the agency has built a reputation as a reliable growth partner for apps aiming to maximize store presence and user trust.

8. StoreGrow

Website: www.storegrow.io

Best for: Improving app visibility and conversion with ASO and creative optimization.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, product page optimization, keyword targeting, creative asset design, localization, performance tracking.
Technologies: Proprietary ASO tools, creative testing platforms, keyword research systems.
Founded in: 2019
No. of employees: 1–10
Headquarters: Austin, Texas, USA
Top Clients: Confidential; serves primarily startups and indie developers.
Just Create App Rating: 8.8

StoreGrow is a dedicated ASO and app marketing agency that helps emerging app developers and startups gain traction in highly competitive marketplaces. Founded in 2019, the company focuses on refining metadata, optimizing keywords, and enhancing app store creatives to maximize conversion.

Their lean and agile approach allows them to adapt quickly to changes in app store algorithms, ensuring clients achieve consistent visibility and growth. StoreGrow is especially appealing for small businesses and indie developers who need affordable yet impactful optimization strategies tailored to their niche.

9. AppAgent

Website: www.appagent.com

Best for: Creative-driven app marketing and full-funnel user acquisition strategies.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, user acquisition, creative development, brand positioning, marketing strategy, analytics and reporting.
Technologies: Proprietary creative testing frameworks, market intelligence dashboards, ASO analysis tools.
Founded in: 2016
No. of employees: 11–50
Headquarters: Prague, Czech Republic (with clients worldwide including the USA).
Top Clients: Babbel, Supercell, Wargaming, Kiwi.com.
Just Create App Rating: 9.3

AppAgent is a strategic app marketing agency that combines data, design, and user acquisition expertise to help apps grow sustainably. Since 2016, the company has carved a niche in producing high-quality creative campaigns and ASO strategies that resonate with users and improve conversion. Their full-funnel approach includes not just optimization, but also branding, creative asset production, and analytics.

Trusted by top names in gaming, travel, and education, AppAgent has built a reputation for delivering measurable growth with a strong creative edge. Their ability to merge strategy with design makes them stand out as a premium app marketing partner.

10. AppGrowth Network

Website: www.appgrowthnetwork.com

Best for: Full-service app marketing and monetization strategies.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, user acquisition, product consulting, monetization strategy, influencer marketing, creative production.
Technologies: Proprietary growth frameworks, analytics dashboards, and ASO research tools.
Founded in: 2018
No. of employees: 11–50
Headquarters: Vancouver, Canada (serving North America with a strong U.S. client base).
Top Clients: The Caregiver Space, Playwings, Mindfulness.com, Bananatag.
Just Create App Rating: 9.0

AppGrowth Network is a mobile growth marketing agency that takes a full-funnel approach to app success. Since its launch in 2018, AGN has helped developers and brands manage everything from product consulting to user acquisition and monetization. Their strategies combine data-driven decision-making with creative storytelling to engage users and boost retention.

By working with a wide range of apps in wellness, gaming, and lifestyle, AppGrowth Network has built a strong reputation for helping companies achieve measurable growth across different stages of the app lifecycle.

11. ASOdesk

Website: www.asodesk.com

Best for: ASO software and tools for keyword tracking and competitor analysis.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, keyword research, competitor analysis, performance tracking, reporting dashboards, and review management.
Technologies: Proprietary ASOdesk platform, keyword intelligence tools, API integrations for data analysis.
Founded in: 2015
No. of employees: 11–50
Headquarters: Moscow, Russia (serving global clients including the USA).
Top Clients: ABBYY, SEGA, Yandex, Tinkoff.
Just Create App Rating: 8.8

ASOdesk is a specialized platform and agency offering comprehensive App Store Optimization services alongside powerful self-service tools. Founded in 2015, the company provides app marketers with advanced insights into keyword performance, competitor movements, and user sentiment. Their platform also supports review management and monitoring, allowing brands to better understand and respond to their audience.

ASOdesk is trusted by global brands, especially in gaming and utilities, and is recognized for its strong analytics-driven approach to boosting app visibility and downloads.

12. Mobile Action

Website: www.mobileaction.co

Best for: App intelligence, ASO, and advertising analytics.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, keyword tracking, competitor intelligence, ad intelligence, app download and revenue estimates.
Technologies: Proprietary Mobile Action intelligence platform, ASO keyword tools, ad performance tracking, market insights dashboards.
Founded in: 2013
No. of employees: 51–200
Headquarters: San Francisco, California, USA
Top Clients: Twitter, Microsoft, PayPal, eBay.
Just Create App Rating: 9.5

Mobile Action is a leading app marketing and intelligence company known for providing developers and marketers with the data they need to grow. Since 2013, its powerful analytics platform has offered insight into keyword rankings, competitor performance, and mobile advertising trends. Mobile Action also provides estimates on downloads and revenue, giving app publishers a clear view of the market landscape.

With a strong U.S. presence and global clientele, the company has become a trusted source for both startups and enterprise brands seeking actionable data to optimize app growth and maximize user acquisition.

13. App Samurai

Website: www.appsamurai.com

Best for: Fraud-free user acquisition and mobile growth campaigns.
Avg. Hourly Rate: Not publicly disclosed.
Services: User acquisition campaigns, fraud prevention, app retargeting, programmatic advertising, performance analytics.
Technologies: Proprietary App Samurai platform, fraud-detection system, campaign automation tools, and analytics dashboards.
Founded in: 2016
No. of employees: 51–200
Headquarters: San Francisco, California, USA (with additional offices in Turkey and Europe).
Top Clients: Delivery Hero, McDonald’s, Zomato, Playrix.
Just Create App Rating: 9.2

App Samurai is a growth platform dedicated to helping apps acquire high-quality users through transparent and fraud-free campaigns. Established in 2016, the company has developed strong technology to combat ad fraud, ensuring marketers get maximum value for their spend. Its services cover user acquisition, retargeting, and performance-driven campaigns, supported by a proprietary platform that delivers real-time insights.

App Samurai partners with both global enterprises and innovative startups, providing scalable solutions for apps across diverse verticals such as gaming, food delivery, and lifestyle. Their emphasis on security and transparency has earned them recognition as a trusted growth partner.

14. GameRefinery

Website:www.gamerefinery.com

Best for: Mobile game market intelligence and feature-level analytics.
Avg. Hourly Rate: Not publicly disclosed.
Services: Game feature analysis, market research, competitor benchmarking, trend forecasting, monetization strategy insights.
Technologies: Proprietary GameRefinery platform, feature-level analytics engine, player motivation modeling tools.
Founded in: 2015
No. of employees: 51–200
Headquarters: Helsinki, Finland (with U.S. operations).
Top Clients: Zynga, King, Rovio, Ubisoft.
Just Create App Rating: 9.1

GameRefinery is a mobile game intelligence company that helps developers and publishers understand market trends, player motivations, and monetization opportunities. Since 2015, the firm has been recognized for its feature-level analytics, enabling game companies to benchmark against competitors and design strategies that appeal to target audiences.

With its proprietary data platform, GameRefinery identifies which mechanics, genres, and features drive engagement and revenue. Trusted by top gaming studios worldwide, the agency delivers actionable insights that allow teams to refine both their creative strategies and long-term growth plans.

15. Phiture

Website: www.phiture.com

Best for: Growth consulting and advanced ASO strategies for global app brands.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, subscription growth, retention marketing, lifecycle management, creative testing, growth consulting.
Technologies: Proprietary ASO Stack framework, subscription growth models, retention analytics dashboards.
Founded in: 2016
No. of employees: 51–200
Headquarters: Berlin, Germany (serving global clients including the USA).
Top Clients: Headspace, Adobe, Spotify, SoundCloud.
Just Create App Rating: 9.4

Phiture is a leading mobile growth consultancy recognized for its expertise in ASO, retention, and subscription growth. Founded in 2016, the agency developed its own “ASO Stack” framework that has been adopted industry-wide as a standard for systematic optimization. Phiture helps apps achieve sustainable growth by focusing not only on visibility but also on user engagement and long-term retention.

With a strong portfolio of global clients, including household names in tech, wellness, and entertainment, Phiture has positioned itself as one of the most innovative and strategic partners in mobile growth worldwide.

16. AppGrowth Lab

Website: www.appgrowthlab.com

Best for: Full-cycle mobile app marketing and user acquisition.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, paid user acquisition, influencer marketing, mobile analytics, creative production, retention campaigns.
Technologies: Proprietary campaign management systems, analytics dashboards, and ASO research tools.
Founded in: 2017
No. of employees: 11–50
Headquarters: San Francisco, California, USA
Top Clients: Confidential; works with consumer apps and gaming studios.
Just Create App Rating: 9.0

AppGrowth Lab is a U.S.-based mobile growth agency providing end-to-end solutions for app publishers. Since its founding in 2017, the agency has built expertise across the app growth funnel—covering acquisition, retention, and monetization. Its team combines creative marketing campaigns with strong analytics to ensure measurable growth.

With a client base that spans gaming, lifestyle, and consumer utilities, AppGrowth Lab positions itself as a versatile partner for developers looking to scale both organically and through paid campaigns. Their emphasis on blending data-driven decisions with creative engagement makes them a rising player in the mobile growth industry.

17. AppLift

Website: www.applift.com

Best for: Programmatic advertising and global app user acquisition.
Avg. Hourly Rate: Not publicly disclosed.
Services: User acquisition campaigns, programmatic advertising, retargeting, fraud prevention, performance marketing, campaign optimization.
Technologies: Proprietary Affle platform (AppLift became part of Affle), ad fraud prevention tools, analytics dashboards.
Founded in: 2012
No. of employees: 201–500
Headquarters: Berlin, Germany (with offices in San Francisco, Bangalore, and other global hubs).
Top Clients: Zynga, King, Flipkart, Alibaba Group.
Just Create App Rating: 9.2

AppLift is a veteran in the mobile advertising and app growth ecosystem, founded in 2012 with a mission to connect apps with high-quality users worldwide. Known for its programmatic advertising expertise, the company delivers scalable acquisition and retargeting solutions that help apps maximize ROI.

With advanced fraud-prevention measures and analytics-driven insights, AppLift ensures that marketers achieve efficient campaigns with transparent results. Over the years, it has partnered with some of the biggest names in gaming, e-commerce, and entertainment, building a reputation as a trusted partner for global app growth.

18. MobileDevHQ

Website: www.mobiledevhq.com

Best for: Early pioneer in App Store Optimization and mobile app analytics.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, keyword tracking, competitive benchmarking, performance reporting, mobile analytics.
Technologies: Proprietary ASO platform (later integrated into TUNE), keyword intelligence, analytics dashboards.
Founded in: 2012
No. of employees: 11–50 (before acquisition).
Headquarters: Seattle, Washington, USA
Top Clients: Worked with a wide range of mobile developers prior to acquisition by TUNE.
Just Create App Rating: 8.8

MobileDevHQ was among the earliest ASO companies, established in 2012 to give app developers tools to understand and improve their app store rankings. The company gained recognition for its robust keyword tracking and analytics capabilities before being acquired by TUNE.

Despite integration into a larger mobile marketing suite, MobileDevHQ played a pivotal role in shaping the foundations of modern ASO strategies. Its legacy continues to influence app marketers worldwide who rely on TUNE’s expanded set of performance marketing tools.

19. Appency Studio

Website: studio.appency.com

Best for: Creative marketing campaigns and app-focused PR.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, app launch PR, branding, creative asset design, influencer outreach, mobile marketing campaigns.
Technologies: Proprietary creative workflows, PR campaign tools, ASO research frameworks.
Founded in: 2009
No. of employees: 11–50
Headquarters: Sacramento, California, USA
Top Clients: Hipstamatic, Foodspotting, and various consumer app brands.
Just Create App Rating: 9.1

Appency Studio is one of the earliest full-service app marketing agencies, specializing in creative promotion and PR for mobile apps. Founded in 2009, it has helped hundreds of apps achieve visibility through a mix of ASO, media outreach, branding, and creative campaigns.

With strong industry experience, Appency Studio is especially well known for app launch campaigns that combine PR buzz with app store optimization, giving new apps a competitive advantage. Its ability to merge traditional marketing with modern ASO strategies makes it a long-standing and trusted partner for developers.

20. AppAspect ASO

Website: www.appaspect.com

Best for: Comprehensive ASO and mobile marketing services tailored for startups and growing apps.
Avg. Hourly Rate: Not publicly disclosed.
Services: App Store Optimization, keyword research, metadata optimization, creative design, localization, review management, mobile app marketing.
Technologies: Proprietary ASO frameworks, keyword tracking tools, analytics dashboards.
Founded in: 2011
No. of employees: 51–200
Headquarters: Bellevue, Washington, USA (with development operations in Ahmedabad, India).
Top Clients: Confidential; works with startups and mid-sized mobile publishers.
Just Create App Rating: 9.0

AppAspect ASO is a specialized mobile marketing and optimization agency that has been helping apps achieve sustainable growth since 2011. With dual bases in the U.S. and India, the company provides cost-effective yet highly tailored ASO services. Its offerings span everything from keyword research and metadata optimization to creative design and localization, making it a one-stop partner for app developers.

Known for its attention to detail and strategic approach, AppAspect ASO also emphasizes review and reputation management, ensuring long-term user trust and improved conversion rates. The agency is especially valued by startups and emerging brands looking for affordable but high-quality ASO solutions.

Wrap Up

Partnering with the best App Marketing & ASO agencies can transform your app’s growth by boosting installs, enhancing reviews, and driving long-term revenue. The top 20 agencies excel at App Store Optimization, user acquisition, creative testing, and mobile growth strategies, ensuring your app stands out in competitive markets. Whether you’re a startup or an enterprise brand, choosing the right ASO partner delivers higher visibility, stronger retention, and measurable success in today’s mobile-first world.

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