According to Juniper Research, by 2028, online fraudsters will primarily target banking transactions, money transfers, and physical goods; this is scary for eCommerce businesses and customers. The spike in online shopping fraud is alarming. Despite the substantial growth of online shopping, online payment fraud has outpaced it by multifold in the recent past. Data breaches also play a pivotal role in the increase in online fraud that helps scammers get shoppers’ personal information.
As data breaches become more common, eCommerce stores accepted the need for a secure online transaction. Security for eCommerce website transactions and safeguarding customer data should be a top priority for eCommerce brands. One of the most promising eCommerce security best practices to get customer verification is multi-factor authentication (MFA). It is a secure means to verify customer information and minimize the risk of online fraud on any eCommerce site. Here, explore the importance of multi-factor authentication for an eCommerce application.
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Multi-Factor Authentication (MFA): The Definition
Multi-Factor Authentication (MFA) — is the verification method that has been used since the 1980s to verify transactions. MFA is an authentication tool that adds an extra security layer to safeguard online transactions and validate transactions by multiple pieces of information against hacking and data breaches. In any MFA-guarded online transaction, users need to validate themselves through multiple verification credentials (authentication factors) and measure before permitting them access to user data or payment means.
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Importance of Multi-factor Authentication in an eCommerce Application
Shoppers are now moving towards more online shopping to buy goods and services, making security a more significant concern for both eCommerce businesses and customers. In the expanding eCommerce landscape, businesses must ensure enhanced security for customer data and financial transactions. Multi-factor authentication can enable eCommerce applications to get that added security layer.
– Enhance Security
One of the foremost benefits of multi-factor authentication is its added security layer to the eCommerce application. Imagine a situation where a hacker gets hold of a customer’s card and password, but guess what? They are stuck at another security barricade. Without verifying the second layer of authentication, they are just spectators, unable to breach sensitive and precious customer data. This robust security system does not just make hacking difficult but keeps sensitive information secured from unauthorized access.
– Minimise Risk of Fraudulent and Data Breaches
Data breaches spell trouble for businesses, from tarnished reputations to legal liabilities and financial dents. Fortunately, the age of cracking a security password to gain access to precious information is over. As mentioned earlier, the enhanced security made it next to impossible for a hacker, turning their escapades into an uphill battle. It is not just about securing individual customer data; it is a risk minimisation of massive data breaches.
In this digital age, MFA is a game-changer for the security of eCommerce websites, putting the odds in favour of safeguarding sensitive information and fending off cyber threats.
– Increase Customer Trust
Customers find solace in the assurance of data security that increases their trust in the eCommerce brands. Despite the inconvenience of extra verification steps, there is a significantly increased trust in businesses prioritising robust security measures. The increased trust helps eCommerce brands strengthen the bond between customers and businesses that take one of the most promising brands in the competitive ecosystem.
– Achieve Compliance and Data Privacy Regulations
Certain industries and sectors, like health, finance, government, and more, have strict compliance requirements — they have their own set of rules; remember GDPR and HIPAA. They demand that businesses toe the line with strict guidelines to safeguard customer rights and keep breach risks in check. So, while planning for eCommerce security best practices, make sure to count these compliances with business needs and get assurance with the added layer of multi-factor authentication for eCommerce businesses.
– Flexibility to Adopt
The security for eCommerce websites with multi-factor authentication solutions is available on different channels, including email, SMS, messaging applications, key generator applications or devices, and more. So, eCommerce brands have the flexibility to pick the option that suits their needs, budget, security requirements, and existing infrastructure.
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Get Multi-Factor Authentication security for eCommerce website
As cyber threats evolve, the need for robust security measures has never been more crucial for online transactions. eCommerce businesses have the solution with this added layer of multi-factor authentication (MFA). The extra layer of MFA protection ensures secure transactions at eCommerce websites and keeps unwanted intruders at bay. eCommerce websites of any size should get multi-factor authentication security for a secure and seamless application adhering to all regulatory compliance. If you are ready to get started with multi-factor authentication but do not know where to get it, there is good news. Multiple eCommerce vendors provide extensions to add to the existing application and add extra security.
Two-factor authentication is a multi-factor security that reduces cyber threats and hacking attempts. eCommerce application built on Magento has this mobile OTP Login extension that enables customer authentication by sending an OTP (One-Time-Password) in each login attempt to verify the user and reduce the hacking risk.
Additionally, it offers sending order notifications and promotional messages to customers to keep them updated with development with each delivery. It also gives Social Login for simple customer account access with any leading social media account. Additionally, it restricts login after multiple unsuccessful attempts to prevent hacking attempts and unauthorized access. It helps eCommerce businesses gain more customer trust and increase conversion rates across multiple channels.
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Conclusion
In the eCommerce world, where every click echoes with the exchange of sensitive information, the significance of multi-factor authentication (MFA) cannot be overstated. It is the cyber security firewall, where a mere password is incapable of securing data, and MFA is the layer that turns security into a hard-to-crack nut.
As threats loom large, MFA emerges as the stronger shield, ensuring each transaction between the user and the eCommerce application is secure. In this symphony of online commerce, MFA is the crescendo that harmonizes trust, protection, and sophistication, echoing a resounding finale to every transaction —a digital curtain call in the name of security and user confidence. The cost of multi-factor authentication security is not more than your eCommerce brand value and reputation.
