Nonfungible tokens (NFTs) continue to be one of the most potential applications of blockchain technology, with globally known brands and multinational corporations increasingly expressing an interest in using NFTs in some capacity.
Ford’s NFT
Ford Motor Company made waves lately when it submitted 19 trademark applications across its key automotive brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.
The trademark applications, submitted on September 2 with the United States Patent and Trade Office (USPTO), outline Ford’s intentions to develop downloadable artwork, text, music, and video showing virtual automobiles, trucks, vans, and SUVs that will be authenticated by NFTs.
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Ford’s proposal included intentions to offer “downloadable virtual products,” such as computer programs with car components and accessories or clothes that can be used in “online virtual worlds,” such as virtual reality (VR) and augmented reality (AR) trade exhibitions (AR).
The automaker also intends to launch a marketplace to promote “other people’s digital artwork” via a dedicated website, as well as “online retail shop services featuring non-fungible tokens (NFTs) and digital collectibles.”
Whisky in Metaverse
With three trademark applications submitted on September 13, the well-known whisky brand Jack Daniels has also shown its interest in the NFT case.
According to the documents, the business wants to offer NFT-authenticated material in the metaverse, as well as virtual drinks, barware, clothes, digital wallets, and collectibles.
According to the applications made by Jack Daniels, the company wants to provide downloadable computer software for giving information in the sector of drinks and clothes.
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NFTs for Brand Refreshment
Along with automobiles and whisky, numerous businesses are hoping to use NFT technology to assist launch a brand revamp.
This includes the entertainment company Viacom International, which filed two trademarks for the Teenage Mutant Ninja Turtles with the intention of expanding the brand into NFTs, NFT-backed media, and crypto collectibles. Viacom recently filed two trademark applications for the Nickelodeon brand Slime, with the goal of expanding the Slime brand into NFTs, NFT-backed media, and crypto collectibles.
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NFT’s From Paramount Pictures
Paramount Pictures has filed two trademark applications for its Mean Girls property in order to bring NFT-backed media, crypto-collectibles, and crypto-collectible transfer software.
It is already a weekly event to see globally famous businesses announce their intention to use NFTs in some capacity, and the trend shows no indications of abating anytime soon as blockchain technology advances toward widespread acceptance.
