While most top-level executives have a firm grasp of concepts like AI, ML, Big Data, the Internet of Things, digitization, and digital transformation, questions persist concerning the operational specifics of digital business models. Technology and the Internet have enabled these revolutionary commercial practices.
We can all agree that technological advancements do not motivate these business strategies. In reality, technology is a secondary factor at best. Just as digital ecosystems prioritize the user experience, so do digital business models. The only question is how to use our enormous digital resources to benefit our customers.
Access to the customer and the data directly gives you the upper hand. Because your goods can be digitally communicated and eaten instantaneously, you may put your offer now in their hands and send them messages in their pocket.
It’s also worth noting that the best SEO Company services are simple to prototype, replicate, and mechanize. Attracting new clients will be relatively inexpensive. The beauty of digital business models is that they scale effortlessly, allowing you to sell 100 or over a million copies of your product with little more work.
You might be interested in reading: 8 Effective Ways to Market Your Business Online
The 11 Most Common Digital Business Models
Consider your target audience while choosing technologies for your firm. Things like difficulties, pursuits, purchasing habits, and demographics may fall within this category.
Freemium models rely on advertising revenue from services like Google and Facebook to generate revenue. The principle behind this business model is offering a service for free and treating the user as the final product. The user’s data is invaluable to the business, allowing for more precise ad targeting.
You may also like Outsourcing Marketing for Small Business: An Introductory Guide
This model is often adopted by affordable SEO packages for small businesses since it provides users unrestricted access to a product’s bare-bones functionality at no cost. If the user finds that this edition is lacking in some way, they can upgrade to a paid premium version. Spotify is a wonderful illustration of this model because it offers a free tier with some limitations and a paid tier with no such restrictions and no commercials.
Online video rental services like Amazon Prime Video and Apple TV fit this model because they allow customers to rent videos for a limited period before expiration. Similarly, on the freelance and gig economy platform Fiverr, you hire a freelancer and pay them for the job.
Amazon was an early and prominent adopter of the digital business model of selling tangible things through the Internet. One of the most well-known types of online enterprise nowadays is online storefronts or eCommerce.
The marketplace model describes a setting where sellers and buyers interact through a neutral third-party website or app. Services like Uber and online marketplaces like Etsy and eBay are prime examples of this type of business.
Digital Ecosystem Model
The ecosystem is one of the most advanced and resilient forms of digital enterprise. Customer exploitation drives ecosystem orchestrators like Alibaba, Amazon, Apple, Google, and Tesla. Due to ecosystem “vendor lock-in” effects, they may be able to boost profit margins through cross-selling and marketing to existing and new clients.
Think about your dependence on Amazon, Apple, Google, Alibaba, and other digital services and how hard switching would be. The lock-in effect is a major future revenue generator. You can be an ecosystem participant, such as a user or a provider of ecosystem modules, rather than an ecosystem orchestrator. One prominent case of a modular vendor is PayPal. It paves the way for seamless transactions in various digital business models and ecosystems.
Sharing Model / Access-Over-Ownership Model
It’s a lot like “sharing,” but with a focus on advancing one’s career. A product, service, or offer can be rented for a period rather than purchased outright. Car sharing (Zipcar), flat sharing (Airbnb), and even heavy machinery rental are all instances.
This was a disruptive business model because of the potential changes it brought to ownership and the money you could make. A car might be a source of income rather than a drain on your budget.
Also have a look at Five Best Practices To Optimize Your Business Transition Process
Model of Experience
Using digital means to accomplish what would otherwise be impossible with a product. For instance, Tesla’s business model is largely driven by its revolutionary use of digital services and even a digital ecosystem in its automobiles.
Combining different experiences into a new one focusing on the consumer is another way to approach the experience model.
Model of Subscription
Netflix and Office 365 are well-known and widely used. These are prime examples of the classic subscription model. The user receives access, updates, services, etc., periodically (e.g., monthly or annually). Content, software, and memberships are three examples of extremely popular subscription models.
Model of Open-Source
Firefox is one of the most prominent open-source projects ever to be developed. The program can be downloaded, used, and improved by anyone worldwide. It has a high dissemination rate because it is free, and many individuals contribute. In most cases, this results in a flood of (free) help with developing the software. Mozilla bases its revenue model on search engine royalties and collaborations.
Open source is only sometimes a business plan because there is no guarantee that the software can be used to create a profitable business. Red Hat makes money through paid training, services, hosting, and the free distribution of Linux.
Model for Generating Hidden Revenue
On the surface, revenue-generating may only sometimes be obvious to customers. The process of gathering and analysing data may reveal new sources of value. We are aware that platforms and digital services may conceal business structures. As we saw with Mozilla, open-source browsers can make money by selling licences to include additional search engines like Google or Bing.
To maximise profits, firms must know their full potential and explore any possibilities for expanding their current business model by combining it with another. However, covert money production could backfire when dealing with information and oblivious customers. An excellent illustration of this type of backlash that had significant consequences for both parties is Cambridge Analytica.
Always remember the customer and your intended value proposition when developing new business models. Instead of trying to build too many company models, keep things simple. First, locate something your target audience is interested in, then provide them something of value, free or not.