Moz Local is a straightforward listings tool, and for many small businesses it is enough. But teams outgrow it, or need reviews, rank grids or multi-location reporting that it does not centre on. This guide lists ten alternatives, with what each vendor says it does and what to check before you switch. Facts come from vendor pages read on Oct 14, 2026.
Short version: BrightLocal and Synup publish clear prices, Whitespark and Local Falcon suit rank and citation work, Yext and Uberall aim at larger multi-location brands, and Birdeye and Reputation lead with reviews.
The baseline: what Moz Local covers today
Moz Local lists Lite at $20 a month ($16 a month billed $199 yearly) and Preferred at $30 a month ($24 a month billed $299 yearly). A higher tier appears at about $33 a month or $399 a year with Listings AI included, so confirm the exact tier on the page. Add-ons are Listings AI at $14 a month and Reviews AI at $10 a month. Features include Local Grid, 90+ directories and review monitoring, and the page says it is ideal for 50 or more locations on the top tier. Use these numbers as your price to beat.
Compare ten Moz Local alternatives at a glance
| Product | Best known for | Price signal on the vendor page |
|---|---|---|
| BrightLocal | Local SEO reporting and rank tracking | 1 location from $41 a month, or $31 on annual |
| Yext | Enterprise listings and knowledge | No prices published |
| Whitespark | Citations and Google Business Profile help | GBP tool listed at $1 a month per location, other plans vary |
| Synup | Multi-location management | Solo $49, Premium $299, Pro $499 a month |
| Uberall | Multi-location marketing platform | No prices published |
| Localo | Google Business Profile optimisation | From $39 a month on annual billing |
| Birdeye | Reviews and customer messages | Confirm with vendor |
| Reputation | Reputation and review management | Confirm with vendor |
| Semrush Local | Listings and reviews inside Semrush | Confirm with vendor |
| Local Falcon | Local rank grids and AI visibility | Confirm on pricing page |
1. BrightLocal: local SEO reporting for agencies and single sites
BrightLocal prices by locations managed. For 1 location it lists Track at $41 a month monthly or $31 annual, Manage at $54 or $40, and Grow at $65 or $49. For 2 to 5 locations, Track is $62 or $47 and Manage is $76 or $57.
What to check before choosing
Which plan includes the listings, reviews and rank features you need, and how prices change as locations grow.
Demo task: Add one location and test its rank report against your Moz Local grid.
2. Yext: enterprise listings and brand data
Yext sells to larger organisations. Its site presents listings and knowledge management for many locations and does not publish prices.
What to check before choosing
Contract length, directory coverage and how publishing changes sync back to your own site.
Demo task: Ask for a pilot on five locations and compare the time to publish a hours change.
3. Whitespark: citation and local SEO services plus tools
Whitespark lists a Google Business Profile management tool at $1 a month per location, with other plans and one-time packages on its pages. The mapping of tiers to products is not clear on the page, so confirm each plan.
What to check before choosing
Which items are software and which are one-time services, and what each cost covers.
Demo task: Request a citation audit for one location and compare it with Moz Local’s directory list.
4. Synup: multi-location management at published prices
Synup lists Solo at $49 a month for 1 location, Premium at $299 a month for up to 10 locations (about $29.90 per location) and Pro at $499 a month for up to 25 locations, with a 14-day free trial.
What to check before choosing
Where your location count falls between tiers and what the add-ons cost.
Demo task: Use the 14-day trial to run one location through listing, review and reporting.
5. Uberall: a multi-location marketing platform
Uberall describes itself as a multi-location marketing platform with 150+ directories and does not show prices.
What to check before choosing
Whether the scale fits you, and which modules sit in each package.
Demo task: Compare its directory list with Moz Local’s 90+ for the countries you serve.
6. Localo: Google Business Profile optimisation for small teams
Localo lists Single Business at $39 a month on annual billing (regular $49) and Pro at $149 a month on annual billing (regular $169), plus VAT, with a 14-day free trial.
What to check before choosing
Whether a profile-focused tool is enough without wide directory coverage.
Demo task: Run the free trial on one profile and compare its to-do list with Moz Local’s.
7. Birdeye: reviews and customer messaging
Birdeye is a review and messaging platform used by local businesses. Its site focuses on collecting reviews, responding and talking to customers.
What to check before choosing
Whether listings are included in your plan or sold separately.
Demo task: Send one review request and time the reply workflow. See also customer messaging software for small businesses.
8. Reputation: reputation and review management at scale
Reputation focuses on reviews and reputation across many locations, and is often considered by larger brands.
What to check before choosing
Minimum contract and what is included for local listings.
Demo task: Ask for a demo that shows review replies across five locations.
9. Semrush Local: local tools inside the Semrush platform
Semrush Local is the local product inside Semrush, with sections for listing management, review management, GBP optimisation, a GBP AI agent and a Map Rank Tracker on its page.
What to check before choosing
Price for the local add-on and how it ties to your Semrush plan.
Demo task: If you already use Semrush, compare its Map Rank Tracker with Moz Local Grid.
10. Local Falcon: local rank grids and AI search visibility
Local Falcon says it tracks how a business shows up across ChatGPT, Gemini, Google AI Overviews, Google AI Mode and the Local Map Pack at the location level.
What to check before choosing
It is a visibility tracker, so confirm you do not also need listings or reviews.
Demo task: Run one grid scan for your top keyword and compare it with Moz Local Grid.
How to choose: listings, reviews, rankings or all three
Moz Local, Yext and Uberall start with listings. Birdeye and Reputation start with reviews. BrightLocal, Whitespark and Local Falcon start with rankings and citations. Synup and Localo sit between. Decide which of those three jobs costs you the most today, then pick the tool that starts there. Switching a tool that does listings well to one that only reports rankings is the most common mistake.
Count locations before you shop. One location needs a small plan. Ten locations need centralised control. Fifty needs enterprise terms. Pricing in this guide scales that way, from BrightLocal single-location plans to Synup tiers and enterprise quotes. If you manage clients, see top digital marketing companies for how agencies package local work.
A switching checklist
Export your current listings and reviews, check that your name, address and phone number are identical everywhere, and keep the old tool until the new one confirms every directory. Google Local Guides and technical SEO basics help with the site side, and improving customer relationships covers what to do with the reviews. You can also browse the JustCreateApp directory and our best no-code social media app builders for related tools.
Local search work connects to the rest of marketing. Marketing automation platforms follow up on leads from your listings, social media automation tools keep posts consistent, Trustpilot alternatives cover reviews beyond Google, and on-page SEO techniques keep your location pages strong.
Frequently asked questions
What is the best Moz Local alternative?
It depends on your job. BrightLocal suits reporting, Synup suits multiple locations at published prices, Localo suits Google Business Profile work, and Yext or Uberall suit large brands.
How much does Moz Local cost?
Its page lists Lite at $20 a month and Preferred at $30 a month, with cheaper annual billing, plus Listings AI at $14 and Reviews AI at $10 a month, checked Oct 14, 2026.
Which alternatives publish prices?
BrightLocal, Synup, Localo and Whitespark show prices on their pages. Yext and Uberall do not on the pages we read.
Which is best for many locations?
Synup lists up to 25 locations on Pro, and Yext and Uberall are aimed at larger multi-location brands. Ask each for a pilot.
Do I need a separate reviews tool?
If reviews drive your calls, yes. Birdeye and Reputation focus on reviews, and Moz Local sells Reviews AI as an add-on.
Can I track AI search visibility for local?
Local Falcon says it tracks local visibility in ChatGPT, Gemini and Google AI answers. Read how AI search confuses similar brand names before trusting any score.
How do I switch without losing listings?
Export data first, run both tools in parallel for a short period, and only cancel after every directory shows the new data.
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