Moz Local and BrightLocal both help local businesses keep listings accurate, watch reviews and see how they show up in local search. They price differently, so the right pick depends on how many locations you manage and which job you need first.
Short version: Moz Local has the lower listed price for one location and sells AI add-ons. BrightLocal prices by location count and groups reporting features by plan. Facts were checked on Oct 14, 2026.
At a glance: Moz Local vs BrightLocal
| Area | Moz Local | BrightLocal |
|---|---|---|
| Pricing model | Plan and add-ons | By locations managed |
| Entry price listed | $20 a month | $41 a month (1 location) |
| Annual saving | $16 a month billed yearly on Lite | $31 a month on Track |
| AI features | Listings AI and Reviews AI add-ons | Confirm on vendor page |
| Best for | Low-cost listings and monitoring | Reporting by location count |
What each tool is built for
Moz Local is a listings and local visibility product. The page lists 90+ directories, review monitoring and Local Grid.
BrightLocal is a local SEO platform that prices by locations managed with Track, Manage and Grow plans.
A listings tool cannot fix a weak site. Technical SEO and voice search optimization help with the page side of local results.
Pricing and plan limits as listed on Oct 14, 2026
Moz Local lists Lite at $20 a month or $16 a month billed $199 yearly, and Preferred at $30 a month or $24 a month billed $299 yearly. A higher tier appears at about $33 a month or $399 yearly with Listings AI included, so confirm the exact plan. Add-ons are Listings AI at $14 a month and Reviews AI at $10 a month. The page says the top tier is ideal for 50 or more locations.
BrightLocal prices by the number of locations you manage, in USD. For 1 location it lists Track at $41 a month monthly or $31 on annual billing, Manage at $54 or $40, and Grow at $65 or $49. For 2 to 5 locations, Track is $62 or $47 and Manage is $76 or $57.
The models differ. Moz Local starts cheap per location and adds AI add-ons. BrightLocal starts higher for one location but groups reporting and management features by plan, so compare the same location count on both.
A same-task test you can run in one afternoon
Run both tools on one real location for a week and keep notes. Prices and features change, so this is a method, not a result we measured.
Listings. Enter your business name, address, phone and hours. Count how many directories each tool says it will cover and how it shows errors. Reviews. See how each tool surfaces new reviews and replies. Rankings. Compare Moz Local Grid with the rank tracking you can set up in BrightLocal. Reports. Build the one report you would send an owner and time it.
Local search also depends on your site, so pair the test with on-page SEO techniques and the Google Local Guide program if you want reviews and photos from real visitors.
Limits matrix: what to confirm before you commit
| Question | Moz Local | BrightLocal |
|---|---|---|
| Pricing logic | Per plan, add-ons for AI | By locations managed and plan |
| One-location price listed | $20 a month (Lite) | $41 a month monthly, $31 annual (Track) |
| 2 to 5 locations | Check pricing page | Track $62 or $47, Manage $76 or $57 |
| Directories | 90+ directories | Confirm on the pricing page |
| Review tools | Review monitoring, Reviews AI add-on | Confirm per plan |
| Rank view | Local Grid | Confirm per plan |
| Scale | Ideal for 50 or more locations, top tier | Priced by locations |
Write down your location count, your review volume and your budget before you start trials. Then compare marketing automation platforms and customer messaging software for what happens after a lead calls.
Who should choose which
Choose Moz Local if you want the lowest listed price for a small number of locations or you manage 50 or more and need that tier. Choose BrightLocal if you want pricing that scales with a small group of locations and a plan structure built around reporting.
If neither fits, read our Moz Local alternatives guide.
Local work is customer work. Improving customer relationships and Trustpilot alternatives give you ideas for the reviews that these tools collect.
Frequently asked questions
Is Moz Local cheaper than BrightLocal?
For a single location, yes on the pages we read: Moz Local lists $20 a month on Lite while BrightLocal lists $41 a month on Track. The plans do not include identical features, so compare what you get.
What does BrightLocal charge for more than one location?
For 2 to 5 locations it lists Track at $62 a month or $47 annual and Manage at $76 or $57, checked Oct 14, 2026.
Does Moz Local charge extra for AI features?
It lists Listings AI at $14 a month and Reviews AI at $10 a month as add-ons, and one higher tier appears to include Listings AI.
Which is better for agencies?
Agencies should count locations and clients, then ask each vendor about reporting and white-label options. See top digital marketing companies for how others run local work.
Which tool is better for reviews?
Both offer review tools. Moz Local sells Reviews AI as an add-on, and BrightLocal lists review features in its plans. Test replies in each.
Can I try both?
Check each vendor for a trial. Run them on one location side by side, and cancel the one you do not use.
Where can I find other local SEO tools?
See our list of Moz Local alternatives and the JustCreateApp directory.
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